Keystone Water Company ("Keystone Water," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us through our website, keystonewaterco.com (the "Site"), and in the course of providing whole-home water filtration and softener services.
This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have — including with respect to SMS/text message communications.
1. Information We Collect
When you request a quote, schedule a service, fill out a contact form, or otherwise interact with our Site, we may collect:
- Contact information: name, phone number, email address, and service address
- Service details: information about your water quality concerns, home water system, and service preferences
- Communication records: messages you send us through forms, phone, email, or text
- Payment information: if you purchase services, limited billing information necessary to process payment (we do not store full payment card numbers)
- Technical information: IP address, browser type, and site usage data collected automatically through standard web analytics
2. How We Use Your Information
We use the information we collect to:
- Respond to quote requests and schedule service appointments
- Provide, maintain, and improve our water treatment services
- Send appointment confirmations, service reminders, and updates about your service via phone call, email, or text message (SMS)
- Process payments and maintain business records
- Comply with legal and regulatory obligations
- Improve our Site and customer experience
3. SMS / Text Messaging Program
If you provide your mobile phone number and opt in via the checkbox on our website form, you consent to receive text messages from Keystone Water Company related to appointment scheduling, service reminders, quote follow-ups, and account-related communications.
- No mobile opt-in data or consent will be shared with any third party or affiliate for marketing or promotional purposes. Mobile information is used solely to deliver the service-related communications described in this policy and is never sold or shared with third parties for their own marketing purposes.
- Message frequency varies based on your service activity.
- Message and data rates may apply.
- You may opt out of text messages at any time by replying STOP to any message. Reply HELP for assistance.
- Carriers are not liable for delayed or undelivered messages.
4. How We Share Information
We do not sell your personal information. We may share information with:
- Subcontractors and technicians who need it to perform scheduled services on our behalf, under confidentiality obligations
- Service providers who support our business operations (e.g., payment processors, scheduling software, hosting providers), solely to the extent necessary to perform their function for us
- Legal authorities when required by law, subpoena, or to protect our rights, property, or safety
We do not share SMS opt-in status or mobile phone numbers collected for texting purposes with third parties for their own marketing or promotional use.
5. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, or misuse. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain personal information for as long as necessary to provide services, maintain business and tax records, and comply with legal obligations, after which it is securely deleted or anonymized.
7. Your Choices and Rights
You may:
- Request access to, correction of, or deletion of your personal information
- Opt out of text messages at any time by replying STOP
- Opt out of marketing emails via the unsubscribe link in any email
- Contact us with privacy questions or requests at the email below
8. Children's Privacy
Our Site and services are not directed to individuals under 18, and we do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
10. Contact Us
If you have questions about this Privacy Policy or how your information is handled, contact us at:
Keystone Water Company
Email: christiandunn@keystonewaterco.com
Phone: 517-272-8068
Service Area: Greater Lansing, Michigan
Website: https://keystonewaterco.com/